Blue Cherry
Transforming a complex enterprise platform into a cohesive, data informed brand ecosystem that drives both clarity and pipeline.
Leading brand and digital strategy for BlueCherry, I aligned positioning and visual identity across the website, social, paid media, and resource center. I restructured the site architecture, refined the messaging framework, and built a cohesive content ecosystem grounded in high intent search themes. Using GA4, search insights, and campaign analytics,
I continuously optimized site functionality, strengthened engagement, and identified new content opportunities. The result was a unified brand presence supported by measurable pipeline impact.
