Kudelski Security
Challenging cybersecurity clichés to build a sharper, more intelligent brand around modern threat defense.
At Kudelski Security, the focus was launching and branding the Managed Detection and Response (MDR) offering through a full website overhaul, integrated campaigns, and performance strategy.
The creative direction intentionally moved away from expected cybersecurity tropes. No dark code screens or stock hacker imagery. Instead, the brand leaned into smart, confident visuals that conveyed precision and control without feeling cold or cliché. Every touchpoint, from site content to paid campaigns, reinforced that distinct point of view.
The June 2020 relaunch drove a 56 percent year over year increase in total page views, and core contact forms generated three times more inquiries within six months. The result was a differentiated cybersecurity brand backed by measurable growth.
