meredith
At Meredith, I partnered with brands including P&G, Mondelez, Target, L’Oréal, and Mary Kay to translate national marketing objectives into audience first campaigns across print and digital platforms.
The work centered on alignment. Ensuring each brand’s creative, voice, and value proposition felt authentic within the editorial environment while still driving measurable business impact. Every program balanced strong design instinct with insight into how readers think, engage, and navigate, cross platform.
Across more than 100 integrated campaigns, this brand led approach drove award-winning custom programs, incremental revenue growth, and lasting client partnerships.
