LASIO

I partnered with LASIO to reposition the brand from a trade known hair straightening line to a consumer relevant hair care brand competing alongside names like Redken and Goldwell.

The mandate was clear. Expand perception beyond smoothing treatments and communicate that no matter your hair texture, there is a LASIO product for you.

The rebrand spanned website, photoshoot, packaging visuals, social, and influencer marketing. We retained the signature deep red that defined the product line, then introduced complementary and unexpected pops of color to modernize the system and broaden its appeal.

The result was a refreshed brand identity that honored LASIO’s heritage while making it more inclusive, vibrant, and competitive in the retail landscape.